Art Direction by Pearce Cacalda, Photography by Erin Leydon

Art Direction by Pearce Cacalda, Photography by Erin Leydon

Making it through OCAD’s ad program is a huge accomplishment, and yet I feel advertising itself remains only a tool to accomplish something even greater. I don’t know what it is just yet, but I’d like to win some awards until I figure it out.

Pearce

JAZZ.FM91 - Ella

JAZZ.FM91 - Ella

JAZZ.FM91 - Louis

JAZZ.FM91 - Louis

JAZZ.FM91 - Duke

JAZZ.FM91 - Duke

AMC “Get in” - Facebook App - Mark Ralph, partner
Users are able to “get in” to each of the shows; be exposed to its plots, characters, and themes through a personalized experience

AMC “Get in” - Facebook App - Mark Ralph, partner

Users are able to “get in” to each of the shows; be exposed to its plots, characters, and themes through a personalized experience

AMC “Get in” - Interactive Washroom Mirror - Mark Ralph, partner
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AMC “Get in” - Interactive Washroom Mirror - Mark Ralph, partner

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Young Guns - Creative Brief Shortlist - Shiran Teitelbaum, Copywriter
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Young Guns - Creative Brief Shortlist - Shiran Teitelbaum, Copywriter

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Beatbox Canada - Founder & Creative Director

Beatbox Canada - Founder & Creative Director

Beatbox Canada - Poster

Beatbox Canada - Poster